通用瞄准中国汽车租赁市场

导读：GM（通用汽车）近日宣布投资中国的一家汽车分时租赁公司易微行。GM宣称投资易微行将有助于GM对中国市场图特的车联网系统深入了解。GM于今（2016）年年初在密执安州安娜堡正式推出计时租车服务品牌Maven，在该市设有21个汽车出租站。使用者可以借着手机App来预约车辆、解锁启动与开启车内的空调系统。Maven的技术总监Dan Grossman表示，GM会将海外市场当作是下一个潜在的扩张目标市场。

原文：

GM has invested in China’s Yi Wei Xing, a car sharing tech platform provider that’s responsible for Feezu, a timeshare rental car service similar to Zipcar, as well as providing the backend for rental companies looking to provide their own car sharing service.

GM’s equity investment in Yi Wei Xing is a strategic one, which could help the carmaker eventually expand its own Maven car-sharing brand to China down the road. GM mentions Maven specifically in a press release revealing the news, and notes that taking a stake in Yi Wei Xing will help the U.S-based automaker gain insights into the specific car-sharing needs of the Chinese market.

In a previous interview with Maven COO Dan Grossman, the executive told me that GM was definitely looking at international markets for potential expansion targets. Automakers have typically partnered with local carmakers in China to offer their vehicles for individual sale in the country, so it would make sense for them to follow the same course in order to explore the possibility of service expansions there, too.